If there is one constant in health care it is change. Having a strong professional association as your partner to help you manage that change is essential.  As long term and post-acute care professionals know, change can come from anywhere. Changes in federal or state policy, changes in the governmental landscape, changes in the marketplace, changes in consumer needs, all can have a dramatic impact on how we care for Georgia’s frail, elderly and disabled.

As the state’s largest association of long term and post-acute care providers, the Georgia Health Care Association (GHCA) is proud to be the resource partner for its more than 375 members located in communities throughout the state who provide essential care to more than 73,000 older Georgians in partnership with their more than 58,000 caring employees.

As part of changes in the health care landscape, the GHCA now represents the full continuum of care, including not-for-profit and proprietary skilled nursing care centers, assisted living communities, person care homes (with 25 beds or more) and SOURCE case management agencies.

During the 60-plus years of the association, our members have been steadfast in their commitment to quality. The commitment of our provider members and their employees has made it possible for Georgia to maintain its reputation for having some of the best skilled nursing care centers in the nation. According to national data, Georgia ranks highest in nursing home quality among the eight states included in the southern region. (www.GHCA.info).

Our members and their employees have a significant impact on the lives of patients, their family members and their caregivers. We believe it is paramount for Georgians to understand the role providers play in the lives of our aging population – and the level of commitment to education on the part of those working to care for this population. We are committed to educating the public about the value of these vital resources.

During this important time in our nation’s history financial resources face significant challenges on many levels. At the state level, the economic recovery continues to improve, however the demands on state resources are also increasing. At the federal level, the uncertain political climate has created an environment of unfunded mandates and untested payment models. The GHCA is committed to being that strong voice for providers and building and fostering strong relationships with our elected officials at both the state and federal levels to develop win-win solutions to eradicate the need for future reductions.

Although there have been many changes in the association over the years, one continuous dynamic has been the willingness of our members to play an active role in the leadership of the association and in its advocacy efforts. This makes our association stronger and gives it a more influential voice when it comes to stating a position on change. If you are interested in becoming more involved, I invite you to contact us to learn more.

We at the Georgia Health Care Association know that there are future changes ahead for long term and post-acute care providers and those whom we serve. We are committed to working with you and being your partner in care long into the future.

Cordially,

Tony Marshall
President and CEO
Georgia Health Care Association